Your Competitors Are Claiming Your Business Listings!
Here is why you must not ignore your online business listings
In today's competitive environment, your business listings and/or citations truly matter. A few months ago, I've met with a GM of one of the largest car dealership networks in the country. While we discussed the key challenges related to ever-changing online consumer behavior, online reviews and digital marketing opportunities, the citation issue came up is such way that simply floored me.
His marketing department complained that some of the online business listings have been claimed by competitors whereby they don't change the name of the company, but rather change the main phone number, email address and/or a website link.
Since virtually everyone shops online prior to buying or leasing a new car, people that found the listing for a Honda dealership, ended up buying from Hyundai, because someone on their end had decided to take the extra step, and sabotage Honda’s unclaimed listing.
The worst thing was, there was no recourse and marketing folks were now admitting that it was virtually impossible to maintain accurate business listings across so many online sources.
You need to manage your listings
You need to make sure that your listings are truly managed, and it may take a tremendous amount of effort to do it manually.
At the Reputation Mart, we offer a fully automated business listing synchronization and monitoring solution that will not only synchronize your listings across dozens of online directories, but will also claim and lock your listings so that no one could re-claim your intellectual property.
Secure your business listings today >>
ReputationMart.com - passionate digital marketing team.