Frequently Asked Questions
Will pay-per-click advertising work for my business?
Without experimenting, no one can give you a definitive answer or any guarantees. Out advantage however is that we are managing a vast PPC portfolio and therefore have experience in multiple industries and verticals, meaning that most likely, we know which PPC strategies work for your industry.
We are well connected within the industry, including pay-per-click campaign professionals at Google, Bing, LinkedIn and others. We have the necessary knowledge and expertise to deliver answers before you spend a penny. Remember, what works today, may not work tomorrow. Since knowledge and consistency are key, connect with us and we will help you setup the winning campaign.
When we type our company name in Google, we see competitor's ads at the top of the page. What can we do?
While in most cases you can't stop your competitors from running ads that are triggered by your brand name as a keyword, you can and need to fight back with a brand centric ad campaign. You may want to try and run your very own campaign, displaying ads triggered by your competitor's brand as a keyword. We've helped many organizations building and managing such campaigns, and we are confident that we will be able to help you.
You mentioned that you don't charge management fees for PPC campaigns? How is that possible?
Yes, we don't charge management fees to manage pay-per-click campaigns, in most cases. Please connect with us and we will provide you with the detailed explanation concerning all available options.
Are you limited to Google AdWords or could you also help with the Facebook ads?
We don't favour any particular advertising platform. While the majority of businesses advertise on Google and Facebook, we have managed successful campaigns on LinkedIn as well. Our team of experts is proficient in managing pay-per-click advertising campaigns on the following online advertising platforms: Google, Facebook, Bing/Yahoo, Twitter, and LinkedIn.
How do you make sure that we don't overspend due to campaign error?
All campaigns are monitored in near real-time using proprietary monitoring and change management methodology. Every change is tested to protect your investment. At times, we are making changes to the online campaigns several times a day to ensure that you get nothing but net benefit from advertising your products or services online. Every click and conversions including phone calls and form submissions that are reviewed and reconciled daily.