Digital Marketing & SEO for Charities
Choose the right agency
An agency that:
- speaks your language and understands your challenges and priorities
- is experienced in managing social media marketing campaigns for national Canadian and US charities
- supports charitable causes and understands the importance of corporate giving
- is available 24x7 to support your cause
Non-Profit & Charity - digital marketing challenges
- Traditional media advertising does not work
- Potential donors and customers are mostly online
- Competitive landscape since all agencies chase the same donor
- Thin marketing budgets
- Not enough internal resources
- Internal resources are not up to date on the latest digital marketing technologies
Traditional media advertising does not work
Newspapers and even some online outlets, such as Yellow Pages, are working hard to reinvent themselves in the digital world. In any event, traditional media is too expensive to advertise in. It’s also difficult to track the success of your campaigns, unlike digital advertising, whereby every click is trackable. We will help you choose the right strategy, getting you instant results.
Potential donors and customers are mostly online
Almost 100% of people will research your business online prior to becoming your customer. If you don’t capture your desired audience today, your competitors will. It’s only a matter of time before nonprofits that are too slow to adopt, or embrace the digital world, become irrelevant. We will assist your organization in capturing a significant online market share, while making sure that your voice is heard across the online community.
Competitive landscape since all agencies chase the same donor
Your cause supports the community, while your digital marketing operation must be as polished as its equivalent in a private sector. Competition is competition, and if you miss opportunities, other nonprofits will swipe it. We will provide you with the knowledge, tools and resources, allowing you to compete with any size organization.
Thin marketing budgets
Hiring dedicated internet marketing and digital advertising teams can be very expensive and may provide questionable value. Finding qualified individuals is difficult and it’s even more difficult to retain top talent. Benefit from truly affordable solutions delivered by dedicated experts in their related fields. From social media marketing managers, to web developers, copywriters and online advertising experts, we will cover every angle, 24x7x365, allowing you to concentrate on delivering the highest quality services to your community.