Why It's Important to Monitor Your Business' Internet Reputation

Why It's Important to Monitor Your Business' Internet Reputation

68% of shoppers agree that they read and value the information fellow consumers post online. 

Translation? 

What people are saying about you online - AKA your brand's internet reputation - is important. 

In fact, over 25% of your brand's total market value is determined exclusively by its reputation. 

In this post, we're going to talk about why you need to take your internet reputation seriously - and why looking into reputation management services is a smart idea. 

1. You'll Learn A Lot

We know - nobody likes to get a bad review. However, even negative comments on review sites or your blog can help you to improve your business. 

But if you don't read them, or even know they're out there, you wouldn't know what to improve. 

Plus, if an unsatisfied customer's comment lingers unanswered for long, that's not going to say anything good about the way your brand handles customer service. 

Of course, knowing what people are saying about you also helps you to know what's working, and what people love, about your products and services!

That way, you'll know what your customers want more of, and you can even ask for their feedback and ideas directly. This makes customers feel valued, and it's a great way to develop your next steps!

2. You Can Make Sure Your Employees Are Representing You Well

Of course, internet reputation management isn't exclusive to your company itself - it also extends to your employees' social media accounts. 

If your employees are trashing your brand or company online, that's certainly something you need to know about.

You also need to know if they're promoting your products and services, or if their general "vibe" on social media is in line with corporate policies and culture. 

3. You Can Handle Any Negative Press Before It Gets Out Of Control

Let's get real: we've all seen the kind of dog-piling that can happen online to both brands and individuals who have sent out a poorly-timed or insensitive Tweet or status. 

It only takes one stupid, throwaway comment to drag down your entire brand. 

If you've posted something you shouldn't have, or if hackers have gotten a hold of your account and done the same, how soon you take control of the situation matters. 

A reputation management service can help you to craft an apology that's sincere, and explain to followers how you'll make sure a similar situation doesn't happen again. 

They can also help to approve future postings, so you don't get yourself or your brand in hot water again!

Let's face it: some of us are more in touch with what is "ok" to say and what's not than others. 

Don't let a careless but honest mistake ruin your business - have a professional take a look.

Ready To Manage Your Brand's Internet Reputation?

Now that we've outlined why your reputation is so important, we know you're ready to make sure your customers only see great things when they search for your brand online. 

Stop losing sleep over bad reviews or a careless social media posts. 

Instead, get proactive by managing your brand's internet reputation today. 

We're here to help. 

Get in touch with us to learn more about our online reputation management services.