Why Does my Company Need a Local Presence in Google My Business?
Every business has to continually take advantage of the latest marketing opportunities, and if you’re not, you could be missing out on valuable business.
Google My Business is one of the simplest options available if you want to boost your website’s visibility on Google’s search engine results pages, but too many companies still aren’t using it.
In this article, we’ll explore the benefits of using Google My Business for your enterprise, and why you should always keep your eye on your major competition.
Google My Business: The Basics
In essence, Google My Business is a listings service for local companies of all sizes. You can find listings for all types of business, on mobile and desktop, using voice or text-based searches.
For example, if you’re looking for fast food restaurants you could expect to see global giants like Burger King and McDonald’s alongside independent, local establishments too.
Each company can benefit from appearing on Google My Business. Your brand will be displayed in searches of different kinds, though the most common one will be users running a search based on your name.
Google My Business displays key information on businesses that would otherwise be available on the website, but within the search engine itself. Companies using the service properly will be able to present prospects with their address, opening hours, contact number and a selection of images. The location on a Google Map can accompany all of this too.
The benefits of Google My Business
The Google My Business listings are ideal for a number of reasons.
One key benefit is immediacy: if someone has recommended your establishment to a friend, they will then be able to run a quick search to get all the details they need.
If they want to visit on their lunch break, they can see how close the business is and decide whether to go then or wait until they have more time. The details on Google My Business save searchers time and give them a flavor of your company before they even arrive at your website or at your door.
However, they will likely still click through to the full site to see pictures, view menus, brochures, product catalogs, and more if your listing catches their attention.
You will have to complete the Google My Business profile for your company in full, to ensure all key data appears in your listing. Verify your location(s) too, so they are more likely to appear on maps and searches and keep your opening hours accurate.
Prospects will be able to find your Google My Business listing if they look for local companies by business type too.
Searching for ‘bars in Chicago’, for example, will present you with three main listings (sometimes known as the ‘three pack’) which are considered the most relevant. Take a look below to see for yourself.
A business listing can help your brand stand out from competitors and make it much easier for potential customers to find you. However, while Google My Listings results will be displayed for searches by brand name, they may not for searches by business type.
In this case, your visibility will be based on how many businesses are competing for prominence in the local area, as well as review scores. Google will also judge your business’s placement according to how relevant it is to users’ searches, the distance from a location term in the search, and your prominence.
The more well-known your brand is, the higher it’s likely to appear in Google My Business listings. This applies to online and offline brands alike. Google will base prominence on the amount of information on the business it can pull from online resources like articles and directories.
Reviews are an important part of boosting your Google My Business listing’s visibility. Positive reviews written by satisfied customers can make your company more likely to rank and provide prospects with reliable information on whether your business is right for them.
Encourage customers to leave their own reviews by creating a link on your site or social media, and they may actually help you out.
You can add Google Posts too, which appear on search pages and maps. These allow you extra room in which to promote special deals, newsletters, news, and more. Posts are intended to make your website / business more attractive and offer extra value.
Watching your Competitors
When you create your own Google My Business listing, take a look at your competitors’.
This includes those in your local area and around the world, across online and offline sectors. Your bigger competitors should be your main focus, particularly those which are leading the market.
Take a look at the review scores, images, and additional elements they include in their listings. Could you learn anything from them? Are your own images of an equal standard? Do they include Google Posts, and if so, how do they make you want to click through to their site?
You may not be able to compete with your leading rivals, especially if they have decades worth of experience and reputation-building than you do. However, following their lead can help you improve your Google My Business listing in years to come.
At Reputation Mart, we can help your business reach a wider audience, maintain your reputation, run your social media marketing, and deliver outstanding PPC services. Want to know more? Give us a call!
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