How to Get Real Instagram Followers for Your Business Fast
Any business with a Facebook or Twitter account knows how hard attracting new followers can be. It takes time, effort and creative thinking to stand out from every other company in your sector vying for prospects’ attention. And we’re talking real followers here, not bots or spammers with nothing valuable to contribute.
But winning real followers on Instagram is harder. Much harder.
Even global brands with a huge customer base tend to attract fewer real followers on Instagram than they do on other social networks. Let’s take Virgin Atlantic as an example, one of the world’s biggest airlines catering to millions of travelers each year.
On Twitter, Virgin Atlantic has 601K followers — but only 407K on Instagram.
Both big numbers, but there’s quite a difference.
Delta Air Lines, on the other hand, boasts 865K Instagram followers but an impressive 1.52M on Twitter.
And if even leading airlines struggle to match their Twitter numbers on Instagram, just think how much harder it is for small enterprises.
But don’t worry there are a few actions you can take to get real followers — fast.
Work with Influencers
Influencers make a big difference to companies’ visibility on Instagram. Take the Kardashian / Jenner dynasty, for example. It’s believed Kim Kardashian may earn more than $300,000 for sponsored postsrecommending specific brands, though it could be even more in some cases.
Obviously, trying to forge an alliance with celebrities so high up the food chain is totally out of the question for small businesses, but you could still investigate other avenues. Influencers can help raise brand profiles across all sectors, bringing you to the attention of hundreds, thousands or even millions of real people.
But researching, finding and setting up deals with influencers isn’t easy. It demands a lot of time and energy — two things you simply don’t have if you operate a skeleton crew or even a one-person show. And then there’s the matter of money: the bigger the influencer, the higher the price.
Keep all these factors in mind before committing to working with an influencer.
Get Involved in Trends
Instagram users can search for topics of interest with hashtags. This makes it simpler for your business to increase your posts’ potential visibility, but you can’t just leave it at that.
You have to get involved in trends to really make an impact. Look for the most popular topics and try to interact with other users in a way that’s relevant to your brand. You want to reveal a little of the business’s human side, boost engagement and still drive traffic to your site.
But keeping track of trending topics and contributing to conversations or movements is an ongoing commitment. If your enterprise lacks a social media marketer dedicated to handling your accounts on Instagram, Facebook etc., you could end up missing out on invaluable engagement opportunities.
There is a risk, though, that spending hours and hours marketing your business on Instagram each week takes your eye off the main goal: running your company successfully. You need to find a way to balance your social media management and your responsibilities to the business.
Use the Right Hashtags
Staying on the topic of trends, using the right hashtags in your Instagram posts is essential to stay at the top of your marketing game. You can use up to 30 hashtags for every image you post — and you need to take advantage of them all to increase your contents’ reach.
The most effective posts, though, use the most relevant, current, trending hashtags. You need to stay up to date on what other businesses in your sector do to make their posts more likely to attract new followers, including the type of hashtags they use.
You can always learn from your competitors, whether they’re bigger or smaller than you: see what they’re doing right and wrong. Are they adding plenty of hashtags but with incorrect spellings (a bad mistake that implies sloppiness and reduces the hashtag’s effect)? On the other hand, are they using impactful hashtags that help them recruit new followers every day?
Tracking the most influential, popular and effective hashtags can be difficult if you’re new to Instagram or simply can’t find the time. Ideally, you need an expert to stay on top of your Instagram account, keep your posts as effective as they can be and win new followers consistently.
Create a Unique Style
You have to stand out on Instagram. Let’s repeat that for emphasis.
You HAVE to stand out on Instagram.
There’s just too much competition out there for you to blend in.
Developing your own style of visuals and tone of voice goes a long way to making your business’s Instagram content unique. But there’s a lot of work involved before you can actually get there.
Think about what’s appropriate for your brand and your target audience. One of the first rules of launching and growing a successful enterprise is knowing exactly who you’re targeting. That’s just as true here.
Creating a style that’s too quirky for your fairly conservative audience will only alienate them, and even cost you followers in the long run. But adopting a style that’s too bland for your cool, creative demographic will have the same effect.
This is a complex process and may be a delicate balancing act for certain businesses whose audiences span multiple demographics. Making too many mistakes while you try to nail down the perfect approach could lose you followers faster than you realize — and they may be hard to win back.
Trust the Experts
Getting real Instagram followers fast is possible, but it can be incredibly tough if you’re new to the platform, the challenging world of business or if you’re overworked and under-resourced. Running a growing company is difficult enough at times without the added pressure of trying to master one of the world’s most competitive social networks.
That’s why trusting a team of experts to create an effective strategy for your enterprise is the smartest choice. You can save precious time and money by avoiding costly mistakes — Reputation Mart’s specialists have helped many businesses grow their social presence through well-researched, well-designed, well-executed campaigns suited to their budget.
Want to learn more about how we can help you? Get in touch now!
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