Expert Tips for Creating Killer SEO Content in 2019
How important is content in your digital marketing campaign?
Very. In fact, it’s one of THE most important aspects of achieving and maintaining visibility in a competitive marketplace.
This year, it’s estimated over 80 percent of companies in the United States with 100 or more employees will take advantage of content marketingstrategies to further their impact.
But the quality of that content is crucial: no business can afford to just toss blog posts or articles onto their websites without making sure they’re of a high standard first.
And not just that, but actually creating the right type of content is equally important too.
So, let’s check out some of our expert tips for creating killer SEO content in 2019 …
Your Content Should Prioritize Readability
Once upon a time, businesses tried to scale the top of the SERPs by manipulating search engines through poor-quality content. They would stuff blogs, articles and product descriptions with keywords without caring how unpleasant this was for readers.
So, for a few sentences describing a red hat, you could expect to see such nonsense as: “buy our new red hat from our selection of red hats here at the Red Hat Company. We’re big fans of red hats and believe everyone should have a red hat, as red hats …”
That may be a slight exaggeration, but it demonstrates just how ridiculous the results can be when you overdo keyword density. Those days are long gone, and Google just doesn’t stand for it anymore, so always make readability your focus rather than viewing content as a vehicle for target search terms.
Keep your content clear, well-organized and structured in a logical way. Emphasize simplicity in all aspects to ensure visitors can digest the information you’re conveying in a quick, easy scroll.
Plenty of white space on your page enhances the reading experience, creating a cleaner page and reducing distractions. And that’s critical in an age when mobile browsing is the normfor most of us.
Know Who You’re Creating Content for
You can’t just throw any type of content out there to see what sticks: you have to take a strategic approach to identifying your target audience and appealing to them as best you can.
This maximizes your chances of making a positive impact on prospective and existing customers alike. Take a look at your audience’s buying habits, your highest-performing pages and other details (age, location etc.).
All this information makes it easier to determine what your content should focus on, dictating the tone, style, subjects and more. Think about why your readers NEED this content — what value does it offer, what problems does it solve and how will it improve their life (even in the smallest ways)? What are the most competitive and high-performing keywords for your demographic(s)?
Once you have a deeper understanding of your audience, you may need to create different content types to appeal to specific segments. This is vital if people from significantly-diverse demographics invest in your products or services.
Enhance Text with Visuals
Don’t just rely on text alone.
This is a simple but essential factor when establishing an effective content marketing strategy. Images, video, infographics and screenshots all help to improve the visual texture of your content.
93 percent of human communication is based on visuals as the majority of information sent to the brain is visual, which means it processes images a staggering 60,000 times more quickly than it does text. This highlights just how much more engaging your content will be if you intersperse text with visual media.
You have to do this wisely, though — all images, videos and infographics should reinforce the points you’re making with your text. Don’t just fill your pages with images as this could lead to clutter and overwhelm readers.
And don’t forget too many visuals can impact your visitors’ experience on mobile devices if you don’t optimize them properly.
Make Your Content Snippet Worthy
Featured snippets have become a key part of users’ browsing experience. If you’re looking for information on almost any topic, Google will present you with a selection of questions and answers pulled from various websites.
This is a fast, effective way to access valuable insights before you actually visit a domain, persuading you to click through to learn more.
Providing a user with a definitive answer increases your site’s appeal and lends a sense of authority: they’ll feel they can trust your content and be more likely to want a deeper insight. This is where investing time into well-written, fact-based content pays off.
You should take advantage of your team’s skills, experience and personal insights to establish your website as a source of reliable information too. You can do this across various types of content — blog posts, articles, infographics, videos and white papers. Experiment with different formats to keep your site fresh.
Make sure to include stats (with links to credible sources) and structure your content in a way that allows for a logical, fluid flow. This aids readability in general and if it’s selected for a featured snippet.
Creating killer SEO content isn’t easy but the payoff is well worth the challenge. Developing an effective strategy for your content is critical for your business, no matter how big or small it is, no matter your sector.
If you’re operating in an industry with hundreds of competitors vying for customers’ time and money, your content can help expand your reach and generate much-needed traffic.
Determining who your target audience is, what appeals to them (remembering to focus on different segments) and how best to convey valuable information will steer you on the right path.
Our team of experts will work with you to create a bespoke SEO strategy and optimize your website for maximum impact, including delivering high-quality content that’s right for your business.
Our blog posts and articles are written by professional copywriters for consistent quality you can trust.
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