5 Social Media Trends You Should Be Following
Did you know that over 30% of all Internet use is dedicated to social media?
What about that over 50% of Internet users have taken an action to learn more about a brand after seeing it mentioned on Twitter?
It's clear that staying on top of social media accounts is important, but if you don't know the latest social media trends, you're going to get left behind.
Here are 5 you can't miss.
1. Use Live Video
Whether it's YouTube or Facebook, live video on social media is at the top of the list of trends you need to be following.
First of all, it promotes transparency.
Plus, it's a chance for users to get to know your company better. They can comment on the videos as they're watching them!
Live Video is essentially the new form of TV advertising. Take viewers on a virtual tour of your office, introduce them to your employees, and explain to them the features of a new product in real time - then release it for sale directly after the video.
2. Let Followers Make Purchases On Social Media
This is one of the most important social media trends for your business! Sure, you want your social media accounts to drive traffic to your website - but sales and conversions are usually your number one priority!
Save your customers time and corner the market on impulse buys and instant gratification (that's what the Internet is famous for!) by letting them make purchases on Twitter and Pinterest.
They're a lot more likely to buy when they can do it in a few short clicks, without getting off social media!
3. Make Messenger A Part Of Your Customer Service
The reality of today's world? Your customers - current and future - are going to message your "brand" on social media platforms like Facebook and Twitter.
They're going to use these messaging systems to ask you questions about products, offer you feedback, and inquire about their orders.
If you leave them unanswered, customers will be angry. Set up automated responses on messaging systems, and always make sure you're combing through and responding to your customers!
4. Get Ready For Virtual Reality
This year, this social media trend is going to explode. Use Virtual Reality in your social media marketing plan to give users a unique experience that totally puts them in your world!
You can make virtual reality videos and upload them to your social media platforms - everyone loves to share them! Also, consider developing a virtual reality app for your company that lets you make in-app purchases.
5. Use Influencer Marketing
Influencer marketing has been one of the most popular social media trends in recent months.
An influencer is someone in your industry with a huge social media following. They could be a blogger, and Instagrammer, or a Twitter user.
Approach them about working out a deal to promote your products. That way, you'll connect with a market that's already interested in what you're selling.
You'll also come across as an authority in your industry - people trust this influencer, and this influencer trusts you, so their followers will...you guessed it! Trust your brand.
Put These 5 Social Media Trends To Work!
Now that you know the most popular social media trends of the moment, it's time to implement them!
If you're ready to work with the best professionals in the social media industry, get in touch with us.
Let's make this the year your brand gets its highest number of followers ever.
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