5 Local SEO Tips to Improve Your Business' Ranking
With all the benefits of using SEO, it's no wonder companies are investing heavily in digital content.
High search rankings lead to more inbound traffic, conversions, and increased business revenues.
They also help build your brand. And while online reviews & content marketing win every time, search ranking is also boosted by things you can do locally with your web page and content.
Keeping ahead of the game is an endless chore. It seems like once you have a digital marketing trick mastered the whole game changes.
The LA Times explains:
“Digital marketing is harder because you have to continually learn new tools and stay abreast of emerging trends, which feels like a never-ending uphill task"
Is there a way small to medium business owners can even compete with the big guns?
Something inexpensive, easy, and effective too?
The answer is simple: Local SEO tips.
Master our 5 local seo tips to improve your business' ranking and you'll be feeling the big dogs nipping at your heels in no time.
Let's find out what they are:
Reviews influence page rank up to 10% and increase website visits 25%.
Making sure you take care of reviews locally will boost you in the rankings.
2. Inbound Links Boost SEO
There's a lot Google won't tell you when it comes to increasing your rankings. Their algorithms are guarded like national security.
One thing they are upfront about, though, is this:
Inbound links will boost your site's SEO.
Doesn't sound like a local SEO tip?
The key to getting real inbound links is creating content people want to link to and share.
3. Write Great Content
Content creates clicks and shares.
Producing content is one of the best local SEO tips. The more content, the better.
Give Your Customers What They Want
70% of people say they’d rather learn about products through content rather than through traditional advertisements.
As long as it's relevant.
4. Trending Now: Ever Changing Local SEO Tips
Searching for topics to write about? Study the trends.
Google, Facebook, and a number of other tools allow you to study online trends. What's happening right now?
If you have something pertinent to say about the newest trend, get on it. These clicks mean boosting your rankings.
As long as it is relevant. Take it from The New York Times:
Though traditional print journalists might roll their eyes at picking topics based on Google searches, the articles can actually be useful for readers.
"The problem, analysts say, is when Web sites publish articles just to get clicks, without offering any real payoff for readers."
The same goes for keywords. Whether you're following a trend or talking about the goods and services, your keywords need to point to content that is relevant.
Putting It All Together
You focus on the goods and services your clients need. We can focus on the rest.
Did you know clients love Reputation Mart? The reasons why are simple.
We help businesses succeed.
We don't just protect your reputation. We enhance it.
Want your brand name across all online communities?
Looking to see your product or service above all in Google search results?
ReputationMart.com - passionate digital marketing team.