12 Benefits of PPC for Your Business
Building your brand’s online visibility is critical to achieve long-term success, but today’s market is increasingly competitive.
Depending on the sector in which you operate, you could be just one of hundreds of businesses vying for consumers’ money. Online reviews, email marketing and social media marketing are all effective ways to widen your reach, but what about PPC?
PPC is key. Every business of every size must incorporate paid advertising into its marketing strategy.
Here are 12 benefits of PPC …
#1: Reaching your Audience is Easier
When setting up and managing your PPC campaign, an extensive range of targeting options helps you reach the right audience.
You can hone your paid ads to appear according to various factors, such as location, device, date, and keywords (both positive and negative). This ensures you’re spending your money on the most suitable searchers, rather than paying to target everyone.
#2: Get Quick Results
You can start using PPC ads right away. Even if you have only just launched your website (or even your entire business), you can dive into paid search marketing immediately.
It’s vital to spend time refining your keywords and targeting first, but once you’re set up you can start competing for clicks fast.
#3: Suitable for all Budgets
PPC can work for any business on any budget. Companies with big money to invest may be able to go after the most competitive search terms and cover more bases, but even startups with almost no marketing budget can get results.
You choose the amount you pay for clicks, which makes staying within your limits much easier.
#4: You can Measure your Success
PPC is measurable, thanks to the wealth of analytical data platforms provide. You can monitor which of your ads attract the most clicks, which keywords are most effective, and which choices offer the strongest ROI.
Tracking your performance is essential to identify potential flaws and find new ways to improve.
#5: PPC ads put you at the top of the Page
This is simple but true: paid ads place your brand at the top of the results page. This elevates you above your competitors below and means you’re more likely to attract clicks, as people place trust in those higher up the page.
If you have site extensions and a click-to-call option in your ads, you’re even more appealing to searchers looking for fast results.
#6: Paid ads are Independent of Algorithm Changes
Whenever Google updates its algorithm, your placement in search engine result pages can change (often without you realizing why, without in-depth research).
Fortunately, PPC ads exist outside of these changes. If you keep paying for your placements, consumers will keep seeing them.
#7: You can test Different Combinations Easily
A/B testing is a common practice in the world of online marketing, and PPC ads offer an easy way to experiment.
Perhaps you have two conflicting ideas for an ad, but don’t know which one to go with. You can create both and run them for a short period of time (two or three weeks, say), before examining the results.
The ad with the strongest Click Through Rate (or CTR) will be the most effective of the two.
You can then use the positive response to the style and tone of that ad to inform the rest of your marketing materials, giving you valuable inspiration for emails, social media posts etc.
#8: PPC ads Build Brand Recognition
Consumers who search for the same products or services on a regular basis will likely see your ads again and again.
Even if they choose not to click on any of your paid ads, they will still come to recognize your business name and remember you in the future. As a result, they may start to place trust in you, and could eventually visit you through your website rather than a paid ad.
This is true of paid ads on social media networks too: even if they keep scrolling, a well-presented ad can catch their eye and ensure future encounters with your business start off on a positive note.
#9: PPC Helps you Compete with Bigger Rivals
PPC is available to everyone, and the biggest competitors you face with be using it too. Their branding will carry a lot of authority and trust, giving them an immediate advantage over you.
However, you can try targeting less-popular keywords that are still relevant to your target audience, particularly those that your competitors might not consider. Being the underdog gives you a chance to be more creative and think outside the proverbial box.
With paid ads, you might not be able to pay the same as larger rivals, but you can still share the top of the page with them. It makes the playing field a little more fair.
#10: You Only pay for Interactions
You don’t have to pay to just have your ads sitting on a results page: only whenever someone clicks on them.
This is a stark contrast to more static advertising methods (such as placing an ad in a newspaper or on a billboard) in which you have to pay the costs even if they don’t bring anyone new to your brand.
#11: PPC Helps you Attract Local Buyers
Research from Google shows that three in four peoplewho find valuable information on local businesses in search results are more likely to actually visit them.
If you target areas local to your business in your PPC ads, you can give them valuable information such as opening hours and links to popular product lines. This may sway their decision to shop with you.
#12: PPC is Accessible
PPC is accessible to all businesses, even those which are new to digital marketing. Choosing keywords and creating ads is fairly straightforward, with a little help from an experienced expert.
This makes it much easier to actually have input into your ads and the message you put out for consumers, and helps you stay in control. You can see what works and what doesn’t courtesy of reporting tools and have your say in the which changes are made.
At Reputation Mart, our expert team can create a bespoke PPC campaign for your business, enhancing your online visibility and helping you reach a wider audience. Why not give us a callto discuss your options?
ReputationMart.com - passionate digital marketing team.