Toronto Expert SEO Services
Search Engine Optimization (SEO) to increase website traffic, acquire more leads, increase sales and grow your business.
Top 3 Benefits of optimizing your website.
1Brand recognition, as everyone trusts the search engine results. When you are on the first page of Google.ca for Toronto and GTA, for your prospects, you are an authority in your industry. |
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What is SEO and how it works?
Toronto and GTA businesses are taking advantage of organic search engine optimization.
Search Engine Optimization (SEO) is the website content optimization process performed by an SEO specialist that results in higher positions in search engine results, and therefore in more targeted website traffic resulting in more website visitors, and thus more leads. Targeting performed by using “keywords.” Keywords are the search terms used by people to find the information they are looking for in search engines. For example, companies that sell used books will be optimizing for the keywords “used books,” “used books online” and “second-hand books.”
When search engines such as Google and Bing visit the web pages, their search algorithms look at the website domain name, page titles, the overall website and page structure, including page headings, text and other page elements, such as images. While search engine algorithms frequently change to achieve the highest degree of relevance, specific criteria remain consistent, with minor modifications. For example, most popular search engines assign an authority score to your site. They look at who is linking back to you, and at how many clicks your website gets, to determine the value of your content to Internet users. Looking for an SEO company in Toronto? Connect with us today. |